Must-buy list for Japanese drugstores! Which Are the Best-Selling Items?

Most Popular Add-Ons! Must-Buy Japanese Drugstore Items

With the rise of travel to Japan and the popularity of Japanese online shopping platforms, buying items yourself can be cheaper than using a proxy service! So, what should you buy? This article compiles the most frequently added-to-cart Japanese products of 2024 into the "Latest Must-Buy Japanese Drugstore Items List." Featuring Japan-exclusive medicines, niche beauty products, face masks & sunscreen, snacks & instant noodles, this is the most comprehensive and detailed Japanese drugstore shopping list categorized for your convenience! There are lots of items, so feel free to jump directly to your favorite category from the index!

Table of Contents

• Must-Buy Japanese Food Items
  • Snacks & Instant Noodles
• Must-Buy Japanese Medicines
  • Digestive Medicine & Probiotics
  • Cold Medicine & Pain Relievers
  • Throat Sprays & Throat Medicine
  • Canker Sore Medication
  • Eye Drops
  • Pain Relief Patches, Medication for Back Pain
  • Acne Medication, Skin Treatments, Itch Relief for Bug Bites
  • Liquid Bandages, Topical Medications
• Must-Buy Japanese Health Supplements
  • Vitamins (B Complex, Vitamin C)
  • Collagen
  • Bilberry & Lutein
  • Aojiru (Green Juice)
• Must-Buy Japanese Beauty Products
  • Sunscreen
  • Face Masks
  • Cosmetics & Skincare
  • Cleansers & Makeup Removers
• Must-Buy Japanese Hair Products
  • Hair Care & Styling Products

Must-Buy Japanese Snacks & Instant Noodles

MOS Burger French Fry Snacks Teriyaki Burger Flavor 50g

MOS Burger's Japan-exclusive French Fry Snacks in Teriyaki Burger flavor offer a delightful combination of crispy fries with the rich taste of teriyaki burger. They’re so addictive that you might find yourself finishing the whole bag in one go. Additionally, there are also Cheese Teriyaki flavor and Hokkaido Cheese Teriyaki Burger flavor variants available!

• Japanese Product Name：モスバーガーポテト テリヤキバーガー風味 50g

Ryukakusan Throat Lozenges Blackcurrant & Blueberry Flavor 75g

Although I hesitated whether to classify this under snacks, Ryukakusan throat lozenges are just too popular to ignore! If you’re not used to the powdered form of Ryukakusan or if you’re worried about dry mouth when flying, these lozenges are a great option. There are many flavors to choose from, including Original, Honey Lemon, Matcha Vanilla (lozenge form), and Vanilla Milk.

• Japanese Product Name：龍角散 のどすっきり飴 カシス&ブルーベリー 75g

MINTIA Fresh Tablets Dense Strawberry 30 Tabs

A must-have for keeping your breath fresh at all times! Japan's MINTIA Fresh Tablets have been a hot-selling item for over 20 years!

• Japanese Product Name：ASAHIミンティア ブリーズ 濃苺 30粒

In addition to different levels of freshness such as REGULAR, BREEZE, and EXCARE, many innovative flavors have been developed. This time, we introduce the dense strawberry flavor with added Vitamin C, one of the best-selling flavors! Other popular flavors include Calpis and Shiny Pink Large Mint Tablets!

Ichiran Tonkotsu Instant Cup Noodles

Ichiran Ramen actually comes in an instant noodle version too! What surprised me the most is how the noodles are very close to fresh boiled noodles—the authenticity is very high! They are great for both personal use and as a gift. Recently, they even launched a limited edition "Spicy Ichiran Tonkotsu Cup Noodles"—I really want to try it!

• Japanese Product Name：一蘭 とんこつ（カップ）

Toyo MARUCHAN Large-Sized Japanese Stir-Fried Noodles Savory Sauce Flavor

Stir-fried instant noodles have always been a type of Japanese instant noodles I definitely buy. Among them, the savory sauce flavor of the large-sized stir-fried noodles sells the best! The taste is quite similar to the highly recommended Ippeichan Yakisoba, with the same Japanese stir-fry sauce and chewy mayonnaise, but the large-sized portion offers better value for money, making it my favorite!

• Japanese Product Name：ごつ盛り ソース焼そば マルちゃん

The same series also includes Salt Flavor Stir-Fried Noodles! Compared to "Beni Udon" or "Nissin Cup Noodles", I personally prefer the rich flavors of Japanese stir-fried noodles!

Digestive Medicine & Probiotics

Wakamoto Tablets 1000 Tablets

An established brand of probiotic gastrointestinal tablets! This is also one of the most frequently repurchased digestive aids. It contains three natural ingredients: digestive enzymes, lactic acid bacteria, and brewer's yeast. These components help relieve bloating, alleviate constipation, aid digestion, and provide daily nutritional support!

• Japanese Product Name：強力わかもと 1000錠
• Pharmaceutical Classification: Designated Quasi-drug ※1

These tablets are available in Taiwan and some other regions, but they often come with a price difference. This makes them one of the must-buy items when visiting Japan! Besides the basic 1000-tablet glass bottle, Japan also offers a paper box with individually packaged WAKAMOTO Granules 24 Packets. This packaging is convenient for carrying and taking on the go, and it's lighter in weight.

Japan offers a wide variety of probiotic gastrointestinal agents! Other highly repurchased brands include Shin Biofermin S and Ebios Tablets. If you're unsure which to choose, check out this Comparison of 10 Japanese Probiotics.

Ohta's Isan Packets

Classified as a gastrointestinal medicine, Ohta's Isan is a comprehensive stomach medicine that contains 7 types of stomach-strengthening herbal ingredients. It helps alleviate stomach discomfort such as indigestion and nausea after a hangover. It's also a must-buy gastrointestinal medicine for many travelers to Japan!

• Japanese Product Name：太田胃散 分包
• Pharmaceutical Classification: Class 2 OTC Drug

Similar products include Kracie Seikatsu Kanpo II, which contains antacids, mucosal protective ingredients, stomach-strengthening herbal elements, and digestive enzymes, making it a comprehensive gastrointestinal medicine!

Daiichi Sankyo Gaster 10 Gastrointestinal Granules 9 Packets

Although it isn't as well-known overseas as the aforementioned two products, 'Gaster 10' is a top seller on Japan's Rakuten.

• Japanese Product Name：ガスター10＜散＞(リバースコントロール) 9包
• Pharmaceutical Classification: Class 1 OTC Drug

It is particularly effective for acid reflux! Unlike gastrointestinal medications that simply neutralize stomach acid, this product controls acid secretion, effectively alleviating sudden heartburn, stomach pains, nausea, acid reflux, and burning sensations.

If you're unsure which gastrointestinal medicine to choose, check out this article on 12 Recommended Stomach Medicines in Japan. It provides a complete analysis of various types of stomach medicines and offers recommendations for different symptoms such as acid reflux and diarrhea!

Cold Medicine & Pain Relievers

Taisho Pabron Gold A Cold Granules 44 Packets

The undisputed sales champion! This household cold medicine often gets sold out during the autumn and winter seasons. It contains seven effective ingredients to alleviate cold symptoms. The granules are very small and dissolve easily. Among Taisho's cold medicines, this one offers the best value for money.

• Japanese Product Name：パブロンゴールドA微粒 44包
• Pharmaceutical Classification: Designated Class 2 OTC Drug

Taisho Pabron actually has a wide range of products, such as Pabron S, which is suitable for children over one year old, Long-Lasting Pabron that needs to be taken only twice a day, and the SELECT series that targets specific symptoms. There is also a children’s Pabron series. The product line in Japan is much more extensive than abroad. Check out theComparison of the Entire Taisho Pabron Series.

Another highly recommended comprehensive cold medicine is Shin Lulu-A Tablets, which is also very popular! If you're unsure which cold medicine to choose, take a look at this 15 Recommended Cold Medicines in Japan) article. It provides a complete analysis of the prices, ingredients, suitable age groups, and targeted symptoms of Japanese over-the-counter cold medicines.

EVE QUICK DX Headache Medicine 40 Tablets

A pain reliever with a high concentration of ibuprofen and stomach-protecting ingredients. The main ingredient in EVE is ibuprofen, a non-steroidal anti-inflammatory drug (NSAID) widely used for reducing fever and relieving pain.

• Japanese Product Name：イブクイック頭痛薬DX 40錠
• Pharmaceutical Classification: Designated Class 2 OTC Drug

It is more effective than common acetaminophen and is available over-the-counter in Japan. It's also one of the top medicines that travelers often buy when visiting Japan.

Daiichi Sankyo Loxonin S Pain Reliever

This pain reliever stands out for not containing ingredients that cause drowsiness (sedative components), making it less likely to make you sleepy! It contains the anti-inflammatory ingredient loxoprofen. The specially designed formulation of LOXONIN S is gentle on the stomach lining, reducing gastric burden.

• Japanese Product Name：ロキソニンＳ 12錠
• Pharmaceutical Classification: Designated Class 1 OTC Drug

Throat Sprays & Throat Medicine

Kobayashi Pharmaceutical Nodonuru Throat Spray 25ml

Infused with highly effective iodine, this spray disinfects bacteria in inflamed throat areas. The specialized nozzle allows direct application to the affected throat area, providing immediate relief from symptoms such as throat inflammation, swelling, and hoarseness.

• Japanese Product Name：のどぬ～るスプレー大容量 25ml
• Pharmaceutical Classification: Class 3 OTC Drug

Ryukakusan

Ryukakusan has become synonymous with cough and phlegm relief! This herbal powder can be taken without water, acting directly on the inflamed throat area to relieve cough, reduce phlegm, and ease throat discomfort. It also doesn't contain any drowsiness-inducing ingredients, making it convenient to use anytime!

• Japanese Product Name：龍角散粉
• Pharmaceutical Classification: Class 3 OTC Drug

The product line of Ryukakusan in Japan is much more extensive than abroad. Due to the variety and the price difference, many people still prefer to purchase the original Japanese Ryukakusan products.

Canker Sore Medication

Morishita Jintan Medicare Cool Mouth Ulcer Spray 6ml

Mouth ulcers, known as "kou naien" in Japanese, are treated with a variety of products in Japan, including ointments, gels, mouth ulcer patches, and more. Among them, this Morishita Jintan mouth ulcer spray is currently the best-seller. It has anti-inflammatory and antibacterial properties, promoting quick healing! It's hands-free during application and does not give a foreign body sensation inside the mouth. The herbal mint provides a cooling sensation and freshens breath at the same time! It's also very convenient for on-the-go usage.

• Japanese Product Name：メディケア クールスロート 6ml
• Pharmaceutical Classification: Class 3 OTC Drug

If you prefer a completely isolating mouth ulcer patch, I would recommend the Traful Direct a Mouth Ulcer Patch. It is a dissolvable patch that perfectly adheres to the affected area without shifting, eliminating the sensation of a foreign object and the hassle of changing the patch!

Eye Drops

Japanese eye drops come in a plethora of varieties! Here, we'll introduce the top 3 best-selling eye drops recently. However, it's always recommended to choose eye drops based on your individual needs, considering the specific ingredients and the level of coolness. For more guidance on selecting eye drops for different symptoms, you can refer to this article on Recommended Eye Drops for Different Symptoms.

ROHTO Gold 40 Eye Drops 20ml

Eye drops with a high concentration of effective ingredients that provide a refreshing, cooling sensation. They help alleviate symptoms such as blurred vision due to aging and eye fatigue (especially when experiencing increased secretions), eye strain, and conjunctival congestion.

• Japanese Product Name：ロート ゴールド40 20mL
• Pharmaceutical Classification: Class 3 OTC Drug

This series also includes versions with different cooling levels and formulations suitable for contact lens users, which adds to its popularity.

Santen FX V Plus Cool Eye Drops 12ml

When it comes to cooling eye drops, Santen FX is a must-mention! The gold-packaged FX V Plus is the coolest in the series. It also contains the highest industry-standard concentration of Vitamin B6, providing ample nutrition for your eyes! Recommended for those who seek the ultimate cooling sensation.

• Japanese Product Name：サンテFX　Ｖプラス 12ml
• Pharmaceutical Classification: Class 3 OTC Drug

This series also includes versions with different ingredients and levels of coolness. Popular eye drop series in Japan typically have a wide range of products! To learn more, you can check out Popular Eye Drop Series from Japan's Top 3 Manufacturers.

ROHTO V Premium Purple Diamond Anti-Aging Eye Drops 15ml

These eye drops contain ingredients that enhance focus adjustment, protect the cornea, and include Vitamin A. They also promote the secretion of mucin, an essential tear component, stabilize tear fluid, repair the cornea, and reduce eye fatigue. The cooling level is moderate, making it suitable for use both with naked eyes and while wearing O2 (high oxygen permeability) contact lenses, including hard contact lenses.

• Japanese Product Name：Vロートアクティブプレミアム
• Pharmaceutical Classification: Class 2 OTC Drug

For more information on other products in the series, please check out Popular Eye Drop Series from Japan's Top 3 Manufacturers.

Pain Relief Patches, Medication for Back Pain

Kobayashi Pharmaceutical Muscle Pain Relief Tablets 16 Tablets

For lower back pain and muscle aches, it’s not just Salonpas—now the top choice for many is this 'Kobayashi Muscle Pain Relief Tablets.' It contains chlorzoxazone, a muscle relaxant that eases stiff muscles from within, relieving shoulder stiffness. The pain-relief component, acetaminophen, seeks to quickly alleviate shoulder and neck pain.

• Japanese Product Name：コリホグス 16錠
• Pharmaceutical Classification: Designated Class 2 OTC Drug

Nichiban ROIHI Warm Pain Relief Acupressure Patches 78 Patches Large Size

Currently popular among topical medications is this ROIHI Warm Acupressure Patch. It contains the pain-relieving and anti-inflammatory active ingredients methyl salicylate and l-menthol, which quickly alleviate severe shoulder, neck, and lower back pain. The large round patch, with a diameter of 3.9 cm, covers a wide area to relieve fatigue and promote blood circulation! These easy-to-apply, skin-colored patches are discreet and not very noticeable on the shoulder.

• Japanese Product Name：ロイヒつぼ膏 大判タイプ 78枚
• Pharmaceutical Classification: Class 3 OTC Drug

If you are looking for topical medication but prefer not to feel the presence of a patch, I recommend Zenol Pain Relief Cream. It comes in a stick form that doesn’t dirty your hands and remains non-sticky after application, allowing you to put on clothes immediately. It also contains salicylic acid, which deeply penetrates the affected area, effectively relieving joint pain, muscle soreness, shoulder stiffness, and lower back pain.

Acne Medication, Skin Treatments, Itch Relief for Bug Bites

Skin medications are also a strong category of pharmaceutical products in Japan, with a wide variety of products catering to different needs. This time, we've selected the four most popular skin medications! If you have other specific needs, you can also explore the subcategories under Skin Medications to find corresponding products!

Lion PAIR Acne Cream W

When it comes to acne treatments, the Lion PAIR Acne Cream is a must-mention. PAIR is a medicated brand specializing in acne treatment. Its "mildly acidic" gentle formula contains anti-inflammatory ingredient IPPN and antibacterial ingredient IPMP to eliminate acne-causing bacteria, preventing inflammation and worsening of acne. It also inhibits the occurrence of pimples and acne. The cream is lightweight, transparent, and non-sticky, with excellent spreadability, making it suitable for use even under makeup!

• Japanese Product Name：ペアアクネクリームW
• Pharmaceutical Classification: Class 2 OTC Drug

In addition to the cream, the PAIR series also includes oral medications that target different causes of acne. If you're interested, you can check out all PAIR products below!

Rohto Mentholatum Urticaria Cream 15g

"Mentholatum Urticaria Cream" is an effective medication for treating redness and itchiness caused by hives! It contains three anti-itch ingredients (diphenhydramine hydrochloride, lidocaine, crofelemer), a cooling ingredient (l-menthol), an astringent ingredient (zinc oxide), and an anti-inflammatory ingredient (dipotassium glycyrrhizate). This cream not only works for urticaria (hives) but also provides relief for itching, skin allergies, eczema, dermatitis, and prickly heat. It does not contain steroids, making it safe for use.

• Japanese Product Name：ロート製薬　メンソレータム ジンマート　15g
• Pharmaceutical Classification: Class 2 OTC Drug

Another popular product of the same type, Flucort F Eczema Ointment, contains steroids, so special care should be taken when using it!

Rohto Mentholatum AD Cream 145g

This cream is particularly suitable for dry skin or skin that easily becomes itchy due to external irritations. It contains three anti-itch ingredients (crotamiton, lidocaine, diphenhydramine) that quickly and effectively reduce itching. With its moisturizing base (glycerin), it is ideal for dry skin, making it smooth and less prone to itchiness. It's a non-steroidal cream with good spreadability and non-sticky properties. It can be used for various skin issues such as itching, dermatitis, skin allergies, hives, insect bites, eczema, ulcerations, prickly heat, and frostbite.

• Japanese Product Name：メンソレータムADクリームmジャー 145g
• Pharmaceutical Classification: Class 2 OTC Drug

Ikeda Mohando Muhi Baby Liquid for Insect Bites 40ml

Though the packaging features a baby, this product is suitable for all ages! It’s convenient for the whole family to share one bottle. It contains 2% diphenhydramine hydrochloride, which quickly and effectively relieves itching. Additionally, it includes panthenol (Provitamin B5), which helps maintain normal skin function and prevents symptoms from worsening due to irritation.

The mildly acidic formula is gentle and non-irritating, free from alcohol, menthol, steroids, fragrance, and colorants, making it suitable for sensitive skin and children. The no-touch sponge tip allows for quick application on the go without using your hands!

• Japanese Product Name：液体ムヒベビー 40ml
• Pharmaceutical Classification: Class 3 OTC Drug

The Muhi anti-itch series also comes in other forms, such as the anti-itch cream and anti-itch patches, both of which are also very popular. You can choose based on your usage preference!

ROHTO Mentholatum Hibi Pro Liquid Bandage 10g

A transparent gel-type liquid bandage that stays in place even when exposed to water. It contains the antiseptic ingredient "trichlorocarbanilide," which thoroughly disinfects and sterilizes wounds while effectively protecting them. The rounded soft tube design allows for direct application to the affected area without getting your hands dirty. It offers complete disinfection and protection for abrasions, cuts, punctures, scrapes, shoe abrasions, and wounds!

• Japanese Product Name：メンソレータム ヒビプロ 液体バンソウ膏 10g

Otsuka Pharmaceutical Oronine H Ointment 11g

A must-have multipurpose ointment for every household in Japan! It contains chlorhexidine gluconate, which has excellent antibacterial properties. This versatile ointment is suitable for a wide range of conditions, including acne, pimples, boils, minor burns, chapping, frostbite, cracks, cuts, blisters (non-purulent), ringworm, jock itch, and scalp ringworm. It's a highly versatile treatment for various skin issues and injuries!

• Japanese Product Name：オロナインH軟膏 11g
• Pharmaceutical Classification: Class 3 OTC Drug

t comes in various sizes and forms, and the mini ointment packaging introduced here is perfect for carrying around and is mess-free! It's also the best-selling option. You can click the link below to see other forms and sizes!

Vitamins (B Complex, Vitamin C)

Japan offers a wide variety of vitamins and nutritional supplements tailored to different health needs, making them a must-buy on many people's shopping lists when they visit. Here are two of the best-selling vitamin supplements recently:

Must-Buy Vitamin B Complex in Japan: Alinamin EX PLUS 270 Tablets

First up is everyone's old friend, Alinamin EX PLUS. This pharmaceutical-grade Vitamin B complex is designed to combat fatigue and muscle soreness. Despite the introduction of the enhanced tablet and the upgraded PLUSα version, the EX PLUS remains the best-seller due to its high recognition and excellent cost-performance ratio. Compare the Alinamin Entire Product Line.

• Japanese Product Name：アリナミンEX PLUS 270錠
• Pharmaceutical Classification: Class 3 OTC Drug

Must-Buy Vitamin C in Japan: DHC Sustained Release Vitamin C 60 Days 240 Tablets

Recently, the best-selling Vitamin C supplement! To fully and effectively utilize water-soluble vitamins, it is crucial that they remain in the body for an extended period. DHC Sustained Release Vitamin C achieves this by slowly releasing Vitamin C into the body, allowing for more efficient absorption. Additionally, DHC Sustained Release Vitamin C provides the recommended daily intake of 1000 mg of Vitamin C!

• Japanese Product Name：DHC 持続型ビタミンC 60日分 (240粒)
• Pharmaceutical Classification: Nutritional Functional Food

For more options, see Edible and Topical Vitamin C.

Collagen

Eisai Chocola BB Collagen Tablets 120 Tablets

Featuring small-molecule collagen combined with Vitamin C, B complex, and five other beauty-enhancing ingredients. Taking three tablets a day provides the comprehensive nutrients needed for beautiful skin! Designed to fit the busy modern lifestyle, these convenient tablets are more popular than traditional powdered collagen supplements.

Featuring small-molecule collagen along with Vitamin C, B complex, and five other beauty-enhancing ingredients. Three tablets a day provide the comprehensive nutrients needed for beautiful skin! Designed to fit the busy modern lifestyle, these convenient tablets are more popular than traditional powdered collagen supplements!

• Japanese Product Name：美チョコラコラーゲン(120粒)
• Pharmaceutical Classification: Nutritional Functional Food

If you prefer collagen powder, I recommend the Meiji Collagen Powder (Pink) which uses small-molecule fish collagen peptides and is fortified with Vitamin C to aid collagen production. The Gold version contains additional moisturizing and beauty ingredients like CoQ10, ceramide, and hyaluronic acid, but it comes at a higher price. For collagen supplementation, the Pink version offers better value for money (personal opinion).

Check out the full Comparison of Japanese Collagen Products for more details.

Bilberry & Lutein

DHC Fast-Acting Blueberry Extract 40 Tablets (20-Day Supply)

A quietly top-selling product! Recently, its sales are second only to the Alinamin series among nutritional supplements. The main ingredient is anthocyanin-rich blueberries, combined with marigold extract high in lutein, and supplemented with Vitamin B complex and other eye-care ingredients.

• Japanese Product Name：DHC 速攻ブルーベリー 20日分 40粒入

Aojiru (Green Juice)

Aojiru, or green juice, is a very popular health drink in Japan. The dietary fiber in aojiru has the effect of lowering bad cholesterol (LDL) levels in the blood. It also helps stabilize blood sugar levels and reduces the absorption rate of sugar, which is beneficial for weight loss! Rich in nutrients such as beta-carotene, Vitamin C, and Vitamin E, aojiru provides antioxidant properties for beautiful skin and helps prevent constipation, edema, and high blood pressure.

Yamamoto Kanpo Barley Grass Powder 100% (Portable Packets)

Aojiru can be made from various ingredients, with barley grass being the most popular. Barley grass has a mild sweetness, making it more palatable than kale, and is richer in dietary fiber. It is also packed with iron and SOD enzyme (an enzyme that helps eliminate free radicals), which aids in antioxidant effects.
Among the many options, Yamamoto Kanpo's barley grass aojiru is the most popular! The individual portable packets make it easy to prepare even at the office. Mix it with milk or soy milk for an even tastier drink!

• Japanese Product Name：山本漢方 大麦若葉 粉末100% スティックタイプ

Sunscreen

Kao Bioré Aqua Rich Watery Essence SPF 50+ PA++++ 70g

Japan's sunscreen products are updated every year, and Bioré sunscreens are always the top choice for basic sun protection. Among Bioré's extensive range of sunscreens, the Aqua Rich Watery series particularly stands out in terms of both sales and online reviews! This water-based moisturizing sunscreen is especially popular. It spreads effortlessly and is lightweight without disappearing completely, maintaining a balance of hydration and coverage. Ideal for application before makeup and suitable for full-body use! It's reasonably priced and offers excellent value for money.

• Japanese Product Name：花王ビオレＵＶアクアリッチウォータリーエッセンス 70g
• SPF50+/PA++++

ROHTO SKIN AQUA Tone Up UV Essence SPF 50+ PA++++ 80g

A must-have sunscreen that you'll always find prominently displayed at Japanese drugstores during the summer! This is part of ROHTO's SKIN AQUA Tone Up UV series of tinted sunscreens. There are four color options based on skin tone, with the lavender shade for a bright, translucent look being the best-seller. It feels incredibly hydrating on the skin, and the lavender tint offers a moderate color-correcting effect, avoiding any unnatural white cast even on darker or yellowish skin tones!
In addition to the Tone Up series, they have also launched the new SKIN AQUA UV Super Moisture Gel, which I'm very eager to try!

• Japanese Product Name：トーンアップUVエッセンス 80g
• 防曬系數：SPF50+/PA++++

Click the links below to explore more shades, textures, and series!

Face Masks

Face masks are a must-buy item for many travelers, and Japanese face masks are particularly popular! Classics like Keana Nadeshiko, Hada Labo Gokujyun Masks, QUALITY 1st, and MINON are well-known and widely available overseas, so we won’t delve into those this time. Instead, let's explore a few recently trending Japanese face masks that are still relatively rare abroad!

KOSÉ Clear Turn A Retinol Tightening Repair Eye Masks 32 Pairs

These deep-repairing and tightening eye masks contain retinol derivatives (A retinol), collagen, hyaluronic acid, and natural moisturizing factors. They focus on improving issues like dryness, fine lines, dark circles, eye bags, and sagging around the eyes, helping the skin around your eyes become firmer, smoother, and more elastic. These eye masks offer targeted care for the delicate under-eye area, and frequent use provides a cost-effective alternative to full-face masks!

• Japanese Product Name：クリアターン 肌ふっくら アイゾーンマスク 32回分

Kinkando nikipa! Invisible Moisturizing Concealer Patches 36 Pieces

You might be wondering why we're introducing pimple patches instead of face masks! Well, these pimple patches are packed with skincare ingredients comparable to those in face masks! They contain retinol (A retinol), Vitamin E, hyaluronic acid, and other moisturizing and skin-conditioning ingredients. Besides being perfect for acne, they can also be used on small areas of redness or spots to protect the affected area from UV irritation. These versatile patches offer multiple uses!

• Japanese Product Name：金冠堂 ニキパ！36枚入

These patches blend seamlessly under makeup, reducing the appearance of bumps while providing care for imperfections. Each pack contains two sizes (12mm: 24 pieces, 10mm: 12 pieces), allowing you to choose the ideal size for the affected area—super considerate! It's a hidden gem that we discovered by looking at its strong sales performance!

Saborino 4 Vitamins A Night Face Mask 30 Sheets

Many of you are likely familiar with Saborino's face masks. Today, we're introducing one of their newer offerings: the AM/PM face masks. These include the "Vitamin C Morning Mask" and the "Vitamin A Night Mask." These masks are formulated with essential ingredients for complete skincare! While there are many Vitamin C products on the market, we especially recommend this night mask containing four types of Vitamin A (Retinol, Retinyl Palmitate, Beta-Carotene, Retinyl Linoleate).

• Japanese Product Name：BCL サボリーノ お疲れさマスク ビタットA 30枚入 夜用

Cosmetics & Skincare

Japanese beauty products are readily available in many Asian countries, including Taiwan, and brands like Shiseido, KOSÉ, and Kanebo are universally recognized. Japanese drugstore makeup is also incredibly comprehensive! Today, let's introduce some lesser-known yet highly popular niche Japanese beauty brands that are harder to find through overseas channels.

unlabel LAB High-Pressure Penetrating Serum (CV/Placenta/Retinol/Ceramide)

Featuring Japanese-patented 100Mpa high-pressure penetrating technology, this serum is made up of micron-sized molecules that allow beauty-enhancing ingredients to penetrate the stratum corneum effectively. It includes all the essential anti-aging ingredients! The Vitamin C serum was voted the number one pore care product by Japan's reputable "LDK" magazine and was so popular in Japan that it went out of stock soon after it was launched!
Free from 7 Major Irritants:
Alcohol-free, fragrance-free, colorant-free, preservative-free, silicone-free, surfactant-free, talc-free

• Japanese Product Name：アンレーベル unlabel エッセンス
• 4 Types of Serums for Different Ingredients and Skin Concerns!
  • Yellow Bottle: Vitamin C / Improves pore appearance and dullness
  • Blue Bottle: Placenta / Restores skin elasticity and improves dryness
  • Red Bottle: Retinol / Tightens fine lines and improves photoaging, preventing sagging
  • Green Bottle: Ceramide / Moisturizes and repairs dry and sensitive skin

Shiseido ELIXIR Superieur Enriched Wrinkle Cream 22g

A medicated anti-wrinkle and firming retinol cream! It focuses on addressing skin roughness and deepening wrinkles. Pure Vitamin A helps improve wrinkles, leaving the skin plump and radiant. The ELIXIR Superieur Wrinkle Cream has been reviewed by numerous beauty bloggers and is likely familiar to many. Given its reputable brand and effective ingredients, it's well-regarded. However, the tube is small and the price is on the higher side, so it's recommended to stock up while in Japan to take advantage of price differences!

• Japanese Product Name：エリクシール シュペリエル レチノパワー リンクルクリーム L 22g

&be Concealer Palette Bright Skin & Orange 4g SPF20 PA++

A creamy texture that spreads easily! It retains its concealing power while feeling more like a foundation without drying out the skin. The two shades are perfectly matched for you! The not-too-red orange-beige is ideal for covering dark circles and veins, while the skin tone shade brightens hollows and highlights the triangular area under the eyes. It contains skin conditioning ingredients to comprehensively address dark circles caused by poor circulation, pigmentation, and sagging skin. Free from silicones, mineral oil, surfactants, UV absorbers, synthetic colorants, fragrances, and synthetic antioxidants. It can be removed easily with soap or facial cleanser and warm water!

• Japanese Product Name：&be アンドビー ファンシーラー SPF20 PA++ 4g コンシーラーパレット ライトベージュ&オレンジ

Rohto Melano CC Intensive Anti-Spot Essence Upgraded Version 20ml

Rohto Pharmaceutical's brightening and spot-lightening essence! It contains Vitamin C derivatives, Vitamin E, and anti-inflammatory ingredients to prevent melanin deposition and acne. Its lightweight texture absorbs quickly, making it comfortable for all-over face use even in the summer.

• Japanese Product Name：ロート製薬 メラノCC 薬用しみ 集中対策 プレミアム美容液 20ml

In the same series, the Vitamin C Enzyme Face Wash is also a popular product in the Melano CC lineup!

Kobayashi Pharmaceutical Kesimin Anti-Wrinkle & Spot Lightening Gel Cream

The Kesimin series by Kobayashi Pharmaceutical focuses on medicated skincare aimed at lightening dark spots. Most people might be familiar with their Vitamin CE Brightening Spot Cream. This time, we're recommending the dual-effect anti-wrinkle and spot-lightening gel cream from the same series! It contains tranexamic acid (to inhibit melanin formation and prevent spots and freckles) and niacinamide (to improve wrinkles). This golden combination includes two popular ingredients for preventing early signs of aging!

• Japanese Product Name：小林製薬 薬用ケシミン リンクルケアプラス ジェルクリーム

Cleansers & Makeup Removers

FANCL Mild Cleansing Oil 120ml

FANCL's cleansing oil has consistently received positive reviews. It effectively removes all types of makeup and can also dissolve accumulated oils in the pores, improving blackhead issues. It's a go-to cleansing oil for many people who repeatedly purchase it! The price in Japan is approximately half of that overseas!

• Japanese Product Name：FANCL マイルドクレンジング オイル 120mL

Kanebo Suisai Beauty Clear Powder 0.4g × 32 Capsules

The Suisai Beauty Clear Powder by Kanebo features a blend of 2 types of enzymes, 2 types of amino acid cleansing ingredients, and moisturizing agents. It effectively cleanses blackheads, rough texture, and dead skin cells from pores while keeping the skin hydrated. After washing, your skin will feel bright, smooth, and translucent. It’s fragrance-free and colorant-free, making it suitable for all skin types and seasons. The individual packaging ensures hygiene and is very convenient for travel!

• Japanese Product Name：スイサイ ビューティクリア パウダーウォッシュN 0.4g×32個

Newly introduced options include:

• Suisai Beauty Clear Gold Powder
  Infused with golden sunflower oil and golden avocado oil, this formula is more suitable for dry skin.

• Suisai Beauty Clear Black Powder
  Enhanced with charcoal powder and Moroccan lava clay, this variant significantly boosts oil-absorbing capacity, making it ideal for oily and acne-prone skin.

These new options offer tailored cleansing solutions for different skin types!

Hair Care & Styling Products

KOSÉ Biolis Plant-Based Bangs Touch-Up Stick

The ultimate tool for taming unruly bangs and stray hairs, helping you achieve perfectly styled bangs all day long. With trends like airy bangs, French bangs, Japanese wet-look hair, and even Korean updos, keeping stray hairs in check solely with styling products can be challenging! This setting liquid paired with a mini brush, similar to a mascara wand, ensures every stray hair is neatly tucked away. It's also great for taming sideburns and is a must-have handbag essential for effortless touch-ups on the go!

• Japanese Product Name：コーセーコスメポート ＳＳ ビオリス ボタニカル 前髪ロック ヘアスティック

MATOMAGE Hair Styling Stick (Strong Hold)

This styling stick tames frizz and keeps bangs in place, providing long-lasting hold while shielding your hair from humidity caused by rain or sweat! It doesn't leave your hair stiff like some hairsprays, yet it keeps your hairstyle intact. You can apply it directly without getting your hands sticky. I once saw a Japanese colleague effortlessly touch up her bangs with this from her makeup bag—it was so smooth and natural! It doesn't leave hair overly stiff or greasy. It's so effective that it can even be used during sports—talk about strong hold!

• Japanese Product Name：マトメージュまとめ髪スティックSホールド

Suitable for medium to coarse hair types, the strong hold version is the best-seller. For more products from the same series, click the link below!

SUNA BIO SHOT Dual Black Scalp Care Essence 100ml

This product promotes hair growth, prevents hair loss, encourages the growth of black hair, and nourishes the scalp—all in one. It has received high praise from professional hairdressers in Japan with the expectation that you can grow your own black hair rather than rely on dyeing.
Low-Allergen Formula Free from 7 Chemical Ingredients:

• No silicones
• No synthetic surfactants
• No mineral oil
• No synthetic fragrances
• No synthetic colorants
• No preservatives
• No synthetic preservatives

• Japanese Product Name：SUNA スカルプエッセンスダブルブラックスーパー 100ml

Featuring the original plant ingredient “Taratannin,” this essence is developed to promote healthy black hair. Using cutting-edge technology, it penetrates deeply into the scalp, reaching the stratum corneum and allowing active ingredients to directly infiltrate and be absorbed by hair papilla cells, hair matrix cells, and melanocytes at the roots of the hair. It boasts the highest repurchase rate in its category!
SUNA Dual Black Essence is relatively harder to find, as it's typically available only at specialized shops or select drugstores. Online shopping is also a great option!

Important Notes：The information about the products listed in this article may change. For the most up-to-date information, please refer to the official manufacturer's website.

※1 Note: Quasi-drugs are not classified as pharmaceuticals, but they are products with functions similar to pharmaceuticals. The efficacy and functions of quasi-drugs are approved by Japan's Ministry of Health, Labour and Welfare.
※2 Note: For detailed information on Japan's pharmaceutical classifications click here.