5 Must-Buy Items from &be: The Brand by the Stylist to Japanese Actresses | Primers, Highlighters, Concealers, Powders, Buy the Full &be Series Now without Leaving Home
Table of Contents
Why is &be so popular? Features of &be products
&be is a beauty brand founded in 2018 by the popular Japanese stylist Yusuke Kawakita. Yusuke Kawakita is known as the No. 1 makeup artist requested by Japanese actresses, having worked with celebrities such as Haruna Kojima, Haruna Kawaguchi, Kanna Hashimoto, Masami Nagasawa, and Suzu Hirose. His fresh and natural makeup style is also known as "Kawakita Makeup"! He has also published many beauty books.
&be cosmetics are created from the perspective of a professional stylist. Their high quality combined with easy-to-use designs quickly built a reputation through word of mouth. &be is also a regular on Japanese beauty magazine rankings and is a highly rated beauty brand in Japan. Aside from the stylist's personal influence, the main attractions of &be products themselves are the following 4 points:
・"Additive-free formulas" that are gentle on the skin
・Simple and easy to use! Even beginners can get started easily
・Focus on basic colors that are easy to use daily! No age limit
・Minimalist and stylish packaging like Muji style
&be Product Lineup
The product line is quite complete, including "BASE MAKE", "POINT MAKE", "SKINCARE", and "LIFESTYLE"! They are all easy-to-use, versatile basic colors, but there are not many color options to choose from.
"BASE MAKE" includes primers, cushions, concealers, powders, highlighters, blushes, and base makeup tools like sponges! It is also the most popular product line.
"POINT MAKE" includes eyeshadows, eyeliners, eyebrow pencils, lipsticks, etc.
"SKINCARE" includes lotions, cleansing oils, emulsions, massage serums, etc.
"LIFESTYLE" products include styling waxes, whole-body multi-powders, etc.
New &be HAIR Series Launched on April 30, 2024
The &be hair series "&be HAIR" was launched on April 30, 2024! The concept of this series is "Base Makeup for Hair", where hair care is the "pre-makeup care for hair". Only by making the hair moisturized, healthy, and full of vitality from the roots can the ideal styling effect be achieved. Just like pre-makeup skin care, you choose different products from the series according to the weather of the day and the condition of your hair.
5 Must-Buy &be Products
Here are 5 must-buy star products from &be, recommended for those buying &be products for the first time!
■ [Two-Tone Pearl Glow] Create a dewy, poreless, glossy skin
Contains a high concentration of fine pearls to give the skin a fresh, transparent glow. It covers pores, spots, wrinkles, and other skin imperfections. The combination of gold and silver pearl luster suppresses dullness and creates a vibrant complexion.
■ Highest sun protection factor non-chemical sunscreen, yet non-drying and non-whitening
Achieves a high sun protection factor of SPF50+/PA++++ with a non-chemical formulation (no UV absorbers). Added high-performance moisturizing beauty serum improves the shortcomings of non-chemical sunscreens, such as dryness and white cast. The skin-friendly texture keeps the skin hydrated for a long time without cakey makeup. Sun protection and moisturizing while wearing makeup!
■ Free from irritating & comedogenic ingredients
Free from mineral oil, UV absorbers, petroleum-based surfactants, synthetic colorants, and synthetic fragrances. It is less likely to cause skin sensitivity or acne even with daily use, and can be removed with soap and hot water.
\Check Current Lowest Price/
View All &be Products
■ Creamy texture two-tone concealer! Easy for beginners to handle
Many people probably got to know &be starting from this two-tone concealer! Even the official website is currently waiting for refills to be restocked.
A creamy texture that spreads easily! Retains coverage while having a texture like foundation that doesn't dry out.
The two colors are perfectly paired for you! The orange-beige, which is not too red, is perfect for covering dark circles and blue veins! The beige color is used to brighten hollows and highlight the triangle zone. You don't even need foundation.
■ Contains skin-conditioning ingredients! Skincare while covering flaws
Orange Beige: Contains skin-conditioning ingredients to comprehensively care for dark circles caused by poor blood circulation, pigmentation, and sagging skin.
Natural Beige: Contains skin-conditioning ingredients to support the skin barrier, alleviate skin problems, and improve skin texture.
■ Gentle and non-irritating formula
Passed Japanese skin allergy test and non-comedogenic test.
Free from silicone, mineral oil, surfactants, UV absorbers, synthetic colorants, fragrances, or synthetic antioxidants.
No special cleaning required: Can be removed with just soap or face wash and hot water.
\Check Current Lowest Price/
View All &be Products
■ Summer oil control essential! Prevents unpleasant odors too
Mineral powder instantly absorbs excess oil and odors. Can be used on areas of the face prone to oiliness and makeup breakdown, or areas prone to odors like the neck and behind the ears.
■ [Free from UV absorbers] Mineral natural formula
SPF20 PA++ daily UV protection, mineral natural formula without UV absorbers. Easily removed with soap.
A gentle formula free from silicone oil, mineral oil, surfactants, UV absorbers, synthetic colorants, fragrances, synthetic antioxidants, and preservatives.
■ Hands-free puff
Can be used after makeup, easy oil control and sun protection touch-up with the hands-free puff!
\Check Current Lowest Price/
View All &be Products
■ Contains over 10% moisturizing Vitamin C
A skin-conditioning moisturizing essence containing 4 types of high-concentration Vitamin C, offering high skin-conditioning effects. It prevents rough skin while adjusting skin texture. Creates firm, glossy, and translucent skin.
■ Care to prevent skin irritation in daily life
Every day, our skin is exposed to external stimuli such as UV rays, dryness, temperature differences, and exhaust gas. This essence is rich in Vitamin C and botanical ingredients to restore the skin to its ideal state. Based on moisturizing Vitamin C, it is formulated with beauty ingredients such as "Uncaria Tomentosa Extract" for skin conditioning, domestic "Plum Extract" for dullness care, and "Soybean Seed Extract" for fresh, firm, and glossy skin.
■ Texture that locks in moisture
A thick texture that is usually difficult to achieve with high-concentration Vitamin C serums made from natural ingredients. Specially added natural thickening ingredients make the essence adhere closely to the skin, wrapping it like a veil to reduce moisture evaporation and protect the skin from external stimuli. Although thick, it is not sticky and does not suffocate the skin.
■ Gentle and non-irritating formula
Skin-friendly free formula.
Passed Japanese allergy tests, free from irritating ingredients, so people with sensitive skin can use it with confidence. Weakly acidic.
Free from 9 irritating ingredients
Free from silicone oil, mineral oil, petroleum-based synthetic surfactants, UV absorbers, synthetic fragrances, synthetic antioxidants, ethanol, parabens, and colorants.
\Check Current Lowest Price/
View All &be Products
■ A lazy person's savior! One jar for whole body moisturizing + hair styling [No need for multiple bags when traveling]
Cuticle care, lip balm, elbow/knee/heel moisturizing, frizzy hair, hair moisturizing, styling - a versatile moisturizing wax.
■ Ultra-gentle natural ingredients! Safe for adults, children, and pets
Natural moisturizing ingredients Shea Butter, Jojoba Seed Oil, and Rice Germ Oil blend well into the skin, keeping skin and lips moisturized. In addition, naturally derived Vitamin E prevents the wax from oxidizing, giving it a long-lasting delicate touch. Free from irritating ingredients such as silicone oil, synthetic surfactants, mineral oil, UV absorbers, ethanol, parabens, preservatives, synthetic colorants, and synthetic fragrances. It can be removed with soap or shampoo, requires no special cleaning, and does not cause a burden with daily use. Can also be used as a paw protection and anti-slip cream for pets.
■ Create natural and dynamic hair styles
Solid shea butter and natural wax ingredients (beeswax) have natural holding power, making it an ideal styling product that retains the natural movement of hair. By adjusting the amount used, you can create a fluffy, airy style or a wet hair look.
■ Herbal citrus scent blended with 6 natural essential oils
A refreshing scent blended from citrus essential oils, lavender, and tea tree essential oils. The essential oil blend used in the Multi Wax is food flavoring grade, making the formula safe enough. In addition, the blending amount is less than 1/20 of the upper limit for pet products set by IFRA (International Fragrance Association), so it can be used with peace of mind.
\Check Current Lowest Price/
View All &be Products
About Product Information
DOKODEMO strives to display the latest product information on the website, but product official website prices, specifications, and designs (capacity, packaging, raw materials, country of origin, etc.) may change due to manufacturer circumstances. Therefore, the actual product information above may differ from the product information on the website. Please refer to the final product and official announcements, and be sure to check the product label and precautions before use.
The relevant tests in Japan mentioned in this article are for reference only. Passing these tests does not mean that everyone will not have skin problems or acne. When using, please observe your own condition and use in appropriate amounts. If you feel unwell, please stop using it immediately.
*Passed Japanese skin allergy test: This does not mean that everyone will not have skin problems.
*Passed Japanese non-comedogenic test: This does not mean that everyone will not get acne.
Where to buy &be? Buy &be now without traveling
Where can I buy &be? &be is not available at all Japanese drugstores. Usually, you have to go to larger beauty specialty stores like LOFT, PLAZA, HANDS, @cosme STORE, and the product lineup may vary. Now DOKODEMO also sells &be, and various product lines are being stocked! Buy directly without going abroad!
