[For the care of curly and wavy hair]
The "Essential Flat" series makes hair easier to manage and shape with daily shampoo and treatment, 365 days a year.
Even with curly and wavy hair, you can achieve a style that stays together all the way to the ends.
[Moist & Moist]
This is a "Moist & Moist" line of curl and wavy maintenance shampoos that achieve a style that stays together all the way to the ends.
[For hair that feels good to the touch]
Contains ingredients that remove stiffness* (*cleansing succinic acid *succinic acid, ammonium laureth sulfate).
Cleans calcium inside the hair, one of the causes of stiff hair.
Care for troublesome curls and wavy hair, for moisturized, easy-to-manage hair.
[3 types of lineup]
Essential Flat is available in 3 types: shampoo, treatment, and serum.
Shampoo: Cleanses calcium inside the hair, making it easy to manage and smooth to the touch.
Treatment: A frizzy, wavy, and loosening ingredient* (isostearyl glyceryl) penetrates deep into the hair.
Frizzy, wavy, and loosening serum: A special hair serum (a leave-in treatment). The heat from the hair iron or hair dryer softens the inside of the hair, making it easier to manage.
[Refreshing floral scent]
A refreshing, uplifting floral scent that will add fun to your daily bath time.