A liquid foundation that makes your bare skin glow with moisture from birch water blended with minerals.
A compact liquid foundation that uses birch water1 to address sensitive skin2
It melts in like a beauty serum and fits lightly.
For a natural translucency*3 and lustrous skin reminiscent of fresh, bare skin
Bright pink Color
[POINT 1: Going beyond powder-based mineral foundations]
MiMC, which has been committed to "skin care design that blends natural ingredients," has created a liquid foundation that gives the impression of bare skin radiating light, with a focus on the beauty of the finish.
The source of the fresh, dewy glow is natural beauty serum ingredients.
Even while applying makeup, your skin will continue to feel moisturized, just like after applying skin care.
Furthermore, by using soap-free products to protect the skin's natural moisture, your bare skin will become increasingly beautiful even when you apply beautiful makeup every day, creating the ideal cycle for beautiful skin.
This "Mineral Liquid Foundation" truly embodies MiMC's original concept of "skin care while applying makeup" and will make your ideal come true.
[POINT 2: This serum is designed to address the sensitive skin of spring/summer and other seasonal changes, helping you achieve bare skin that looks great with lustrous makeup]
The spring and summer season, when dewy skin looks great, is a time when pollen and seasonal changes can cause skin irritation,
This is the season when you are likely to experience particular skin problems, such as "inner dryness" caused by ultraviolet rays and dryness due to air conditioning.
In many cases, this is caused by an imbalance between the moisture and sebum secretion in the skin.
To help you maintain a good balance even in seasons of change, we offer a blend of nutrient-rich birch water and carefully selected herb extracts*4 to provide care that suits the season.
It leads to healthy skin that stays moisturized all year round.
[POINT 3: Airless Compact: Use up carefully selected beauty ingredients freshly]
Birch water, a key ingredient in Liquid Foundation, has long been a familiar beauty treatment in Scandinavia, Finland, and other regions. However, while it is rich in nutrients, birch water is also delicate in nature, making it difficult to store for long periods of time, and it was previously unavailable outside of cold regions.
MiMC has come up with an "airless compact" that sucks up fresh foundation from a vacuum with each pump.
It contains a carefully selected blend of natural ingredients that are good for your skin, and contains minimal preservatives and antioxidants. Even though it's a liquid, it's comfortable to use and doesn't get your hands dirty.
[POINT 4: The more time passes, the more transparent it becomes]
"Mineral Synchro Formula" that positively enhances the properties of minerals
The mineral powder, packed with beauty serum, synchronizes with the temperature of the air and skin, slowly melting and blending into the skin.
Taking advantage of the mineral's property of "becoming darker when wet with water or oil," the system works by increasing the transparency of the skin as time passes (i.e., as the serum ingredients are absorbed into the skin), allowing you to maintain beautiful skin for a long time.
It gradually transforms your skin from the beautiful, bouncy baby skin you have just applied makeup to smooth, healthy skin. Even after time has passed, the color doesn't become dull or fade.*5
It creates the appearance of naturally beautiful skin all day long.
【KEY INGREDIENT】
・Birch water
When the snow begins to melt, birch sap, known as the "water of life," can be collected from the trees, which are full of energy to sprout. This rare gift of nature is only available for two weeks in early spring in the high moors of Hokkaido's northernmost region.
It is highly transparent and has a smooth texture like water, but it is also rich in various minerals such as potassium, magnesium, and iron, as well as sugars with excellent moisture-retaining properties, and beauty ingredients such as amino acids, providing high-quality moisture to the skin while you apply makeup.
・Cleavage Leaf Extract
This organic extract is extracted from the leaves of the "wind butterfly plant" which blooms beautifully like a butterfly dancing in the wind while enduring the harsh climate of tropical Africa. It helps maintain a healthy sebum balance and prevents skin imbalances.
・Arnica flower extract
This extract is extracted from the arnica flower, a traditional herb that is used in Europe as a traditional health care product and as a mouthwash. It tightens the skin and prevents rough skin.
・Mugwort leaf extract
This extract is extracted from mugwort leaves, known as the "Queen of Herbs" for its beneficial properties for women. It has been used in a wide range of areas since ancient times, including as food and skin care products, as well as in mugwort baths and mugwort steam baths. It improves skin texture and prevents rough skin.
・Artichoke leaf extract
Extracted from the leaves of artichoke, a Western vegetable popular in French and Italian cuisine, this extract gives skin a fresh elasticity and firmness.
[How to set the refill]
To install, hold the refill with the push button facing you, align it with the indentation on the top of the case, and press firmly until you hear a click. To remove, press the sticker on the back with the thumbs of both hands.
*1 White birch sap (moisturizing ingredient) *2 Skin that is easily sensitive due to changes in the environment *3, 5 Due to makeup effect *4 Cleome leaf extract, arnica flower extract, artichoke leaf extract, mugwort leaf extract (all moisturizing ingredients)
