A liquid foundation that makes your bare skin glow with moisture from birch water blended with minerals.
A compact liquid foundation that uses birch water1 to address sensitive skin2.
It blends in like a beauty serum and fits lightly, giving you a natural transparency*3 and lustrous complexion reminiscent of fresh, bare skin.
Standard Neutral Color
[POINT 1: Going beyond powder-based mineral foundations]
MiMC, which has always been committed to "skin care design that blends natural ingredients," has created a liquid foundation that gives the impression of bare skin radiating light, with the ultimate focus on a beautiful finish.The source of the fresh, dewy glow is natural beauty serum ingredients.
Even while applying makeup, your skin will continue to feel moisturized, just like after applying skin care.
Furthermore, by using soap-free products to protect the skin's natural moisture, your bare skin will become increasingly beautiful even when you apply beautiful makeup every day, creating the ideal cycle for beautiful skin.
This "Mineral Liquid Foundation" truly embodies MiMC's original concept of "skin care while applying makeup" and will make your ideal come true.
[POINT 2: This serum is designed to take into consideration the sensitive skin of spring/summer and other seasonal changes. It brings you closer to bare skin that looks great with lustrous makeup.]
The spring and summer season, when dewy skin looks great, is a time when pollen and seasonal changes can cause skin irritation,
This is the season when you are likely to experience particular skin problems, such as "inner dryness" caused by ultraviolet rays and dryness due to air conditioning.
In many cases, this is caused by an imbalance between the moisture and sebum secretion in the skin.
To help you maintain a good balance even in seasons of change, we offer a blend of nutrient-rich birch water and carefully selected herb extracts*4 to provide care that suits the season.
It leads to healthy skin that stays moisturized all year round.
[POINT 3: Airless Compact lets you use up carefully selected beauty ingredients freshly]
Birch water, a key ingredient in Liquid Foundation, has long been a popular beauty treatment in Scandinavia, including Finland.
However, although birch water is rich in nutrients, it is also delicate in nature and is difficult to store for long periods of time, so it was previously not possible to distribute it outside of cold regions.
MiMC has come up with an "airless compact" that sucks up fresh foundation from a vacuum with each pump.
It contains a carefully selected blend of natural ingredients that are good for your skin, and contains minimal preservatives and antioxidants. Even though it's a liquid, it's comfortable to use and doesn't get your hands dirty.
[POINT 4: The more time passes, the more transparent it becomes]
"Mineral Synchro Formula" that positively enhances the properties of minerals
The mineral powder, packed with beauty serum, synchronizes with the temperature of the air and skin, slowly melting and blending into the skin.
Taking advantage of the mineral's property of "becoming darker when wet with water or oil," the system works by increasing the transparency of the skin as time passes (i.e., as the serum ingredients are absorbed into the skin), allowing you to maintain beautiful skin for a long time.
It gradually transforms your skin from the beautiful, bouncy baby skin you have just applied makeup to smooth, healthy skin. Even after time has passed, the color doesn't become dull or fade.*5
It creates the appearance of naturally beautiful skin all day long.
【KEY INGREDIENT】
・White birch water This sap, known as the "water of life," can be collected from white birch trees that are full of energy to sprout when the snow begins to melt. It is a rare gift from nature that can only be obtained for two weeks in early spring in the high moors of Hokkaido's northernmost region.
It is highly transparent and has a smooth texture like water, but it is also rich in various minerals such as potassium, magnesium, and iron, as well as sugars with excellent moisture-retaining properties, and beauty ingredients such as amino acids, providing high-quality moisture to the skin while you apply makeup.
・Campanula oleifera leaf extract This organic extract is extracted from the leaves of the "Campanula oleifera" plant, which endures the harsh climate of tropical Africa and blooms beautiful flowers that look like butterflies dancing in the wind. It helps maintain a healthy sebum balance and prevents skin imbalances.
・Arnica flower extract Extracted from arnica flowers, a traditional herb used in Europe for traditional health care and as a mouthwash. Tightens the skin and prevents rough skin.
- Mugwort Leaf Extract An extract extracted from mugwort leaves, known as the "Queen of Herbs" due to its properties that are pleasing to women.
Since ancient times, it has been used in a wide range of areas, including as food, skin care, mugwort baths, and mugwort steaming. It improves skin texture and prevents rough skin.
・Artichoke Leaf Extract Extracted from the leaves of artichoke, a Western vegetable popular in French and Italian cuisine. Gives skin a fresh elasticity and firmness.
[How to set the refill]
To install, hold the refill with the push button facing towards you, align it with the recess on the top of the case, and press firmly until you hear a click.
To remove, press the sticker on the back with the thumbs of both hands.
*1 White birch sap (moisturizing ingredient) *2 Skin that is easily sensitive due to changes in the environment *3, 5 Due to makeup effect *4 Cleome leaf extract, arnica flower extract, artichoke leaf extract, mugwort leaf extract (all moisturizing ingredients)
*This product is a refill and does not come with a case.
