10 Best Matcha Powders in Japan
Do you like matcha? Did you know that two-thirds of the matcha distributed in the world is not matcha in its original meaning? In this feature, we will guide you on how to identify genuine matcha, how to choose the best matcha powder, and reveal the best-selling matcha powder and matcha lattes in Japan!
Contents
- What is Matcha?
- What is the difference between matcha and green tea?
- How to Choose the Best Matcha Powder?
- 10 Best-Selling Matcha Powders in Japan
- How to Enjoy Matcha?
What is Matcha?
In Japan, matcha is defined as powdered tea made by grinding tea leaves, called tencha (碾茶), through a tea millstone to a fine powder. Tencha refers to tea leaves grown under shade, steamed, and dried without kneading.
In tencha, hard parts such as stems and veins are removed from the tea leaves. As a result, tencha has a rich aroma and a mild taste with little bitterness.
Health Benefits of Matcha
Unlike tea that is brewed with hot water (resulting in tea leaves being discarded), matcha involves consuming the entire powdered tea leaf. This way, you can ingest water-insoluble vitamins and dietary fibers. Drinking this powder (matcha) is akin to consuming the whole tea leaf. It is gaining attention as a “superfood,” comparable to chia seeds, acai, and quinoa.
What is the difference between matcha and green tea?
Green tea is a general term for non-fermented tea made from tea leaves without fermentation. Most of the tea produced in Japan falls under the category of green tea. The raw material for matcha, called tencha, is also a type of green tea, but it differs in cultivation and processing methods from common green teas like sencha that are frequently consumed. Sencha uses tea leaves grown in open fields, and after steaming, they are kneaded and then dried. On the other hand, tencha uses tea leaves grown by covering the plants to shield them from sunlight (shaded cultivation); these leaves are steamed but not kneaded before drying. The tencha is then finely ground using a tea millstone to produce matcha.
Comparing the amount of tencha and matcha in circulation, it is estimated that two-thirds of the matcha distributed in the world is not matcha in its original meaning.
How to Choose the Best Matcha Powder?
What is matcha supposed to taste like?
In summary, the higher the grade, the stronger the umami and the more vibrant the green color. Good matcha has less bitterness and more umami. If you've been avoiding matcha because of its bitterness, we highly recommend trying a higher-grade matcha.
Grades of Matcha and How to Choose？
For a concrete guide on how to choose, refer to the diagram above. The higher the grade, the stronger the umami and the more vibrant the green color. Therefore, when drinking matcha straight, we recommend choosing a higher-grade matcha. On the other hand, if you want to enjoy more bitterness or need the distinct bitterness of matcha for baked goods, choosing a lower-grade matcha would be suitable.
The joy of matcha lies in tasting various grades and selecting different grades and types based on their use. We encourage you to find the matcha that best suits your preferences.
10 Best-Selling Matcha Powders in Japan
The Best Matcha Powder for drinking straight
Among the various kinds of green tea that are popular both domestically and internationally, "Uji tea" is renowned as a high-end brand of green tea! Uji tea is cultivated primarily in Uji City, Kyoto Prefecture, the birthplace of green tea in Japan, as well as in surrounding areas. Only tea that has been finished and processed locally by Kyoto Prefecture businesses is called Uji tea.
Uji matcha, made from Uji tea, is characterized by its profound sweetness and rich flavor that follow an initial astringency. The vivid green color is also a part of its charm.
We will now introduce popular matcha brands from Uji, Kyoto Prefecture.
1. Ippodo Tea Matcha
Located in the heart of Kyoto, Ippodo Tea Co.（一保堂茶舗） has been providing the highest quality Japanese green tea since its founding in 1717. More than just a retailer, Ippodo is a multi-faceted tea company that carefully selects, blends, and crafts its tea. Our teas are of the finest class, cultivated in the mountains of Kyoto and the surrounding area.
This region is renowned for producing the highest grade of green tea in Japan, thanks largely to its mild misty climate, mineral-rich soil, and near-perfect balance of sunshine and rainfall.
- Appearance:
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Character: Rich
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Review:
Sayaka（明昔）：Rich & Smooth
Our recommendation for people new to our matcha,
Sayaka is a more light-hearted, smooth tea in the rich
category. Its sweetness and umami are accompanied by a
hint of bitterness.Ummon（雲門）：Rich & Robust
Ummon has a powerful umami, deep emerald green
color,and sweet aroma. This matcha is a treat to be
savored.
- Product Lines:
2. Senkyu Kyoto Uji Matcha
This is an original blend of matcha by Senkyu (千休), a Japanese specialty matcha shop, made from high-quality tea leaves grown in Uji, Kyoto.
The matcha is rich in umami and directly sourced from award-winning tea farmers in Uji, including recipients of the Prime Minister's Award.
Senkyu, a brand gaining attention in Japan, has been featured on popular TV shows like "ZIP!" and "Sukkiri," as well as in magazines and other media, including "anan."
We have placed 20 grams of premium Uji matcha in a tea can with a sophisticated Japanese modern design.
- Appearance:
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Character: rich
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Review:
The matcha is characterized by its deep umami and sweetness that spreads throughout the mouth. With less bitterness compared to other matcha, it is a highly recommended choice for those who find traditional matcha too bitter and difficult to drink.
- Product Lines:
3. Morihan Matcha
In 1836, Morihan（森半） began its tea business in Ogura, Uji, a region renowned for its production of gyokuro and matcha. Twice winning the National Tea Appraisal and Tasting Competition, Morihan has firmly established itself as one of Japan's leading tea masters, rigorously selecting high-quality tea leaves and actively introducing new technologies to consistently produce high-quality Japanese tea.
Morihan has also obtained the certification for FSSC22000, the highest international standard for food safety, in its tea manufacturing plant and logistics center.
While cherishing traditional products like tea leaves, matcha powder products, tea bags, and matcha sweets, we are also creating various new products. Additionally, matcha has long been used as an ingredient in traditional Japanese sweets and tea soba.
※Photo for illustrative purposes only.
In recent years, the use of matcha has expanded beyond these traditional applications. Matcha drinks have become popular menu items in cafes, and it is also used in Western-style desserts such as cakes and ice cream. Recognized for its high-quality and reliable products, Morihan not only sells domestically but also exports internationally.
- Appearance:
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Character: medium
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Review:
With its vibrant deep green color and a slight bitterness, this matcha has a strong, characteristic aroma. It can be used for practicing making thin tea (usucha) or as an ingredient in confectionery.
※Photo for illustrative purposes only.
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4. Ito En Oi Ocha Uji Matcha
This is authentic matcha made from Uji tea (tencha) produced in Kyoto Prefecture, stone-ground by Japan's leading green tea manufacturer, Ito En.
Founded in 1966, Ito En（伊藤園） is the largest green tea distributor in Japan. Their popular tea brand, Oi Ocha, offers matcha. This vibrant green matcha, made from 100% Uji matcha from Kyoto, stone-ground for a smooth taste. It can be enjoyed not only for tea ceremonies but also for making sweets and cooking.
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Character: medium
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Review:
With its vibrant green color and smooth taste, it is perfect not only for tea ceremonies but also for cooking.
The Best Matcha Latte Powders
After introducing authentic matcha, next we will introduce matcha latte, a favorite among both adults and children! Matcha latte is a beverage made by blending matcha with milk.
We have selected matcha latte powder made with Japanese matcha to introduce to you.
5. Tsujiri Matcha Latte
Tsujiri was founded in Uji in 1860. During the turmoil at the end of the Edo period, Uji tea farmers lost the protection of the Tokugawa shogunate, and the tea gardens of Uji began to fall into ruin. Concerned by this situation, Tsujiri's founder, Tsuji Riemon, invented highly preservable tea chests (kanbitsu) to expand the market for tea, and he also established the "Gyokuro" method for producing needle-shaped, vibrant green tea leaves.
These efforts laid the foundation for the fame of Uji tea, which is now synonymous with high-quality tea. Tsujiri's contributions to the improvement of tea production have played a major role in the revival of Uji tea, making the history of Tsujiri synonymous with the history of Uji tea's resurgence.
Review:
This classic matcha milk offers a well-balanced sweetness and rich flavor of Uji matcha combined with milk. It dissolves easily in water or cold milk, allowing you to enjoy iced matcha milk as well.
※Photo for illustrative purposes only.
6. Senkyu Kyoto Uji Matcha Latte
As we just introduced, Senkyu is a popular matcha brand in Japan. In fact, Senkyu's best-selling product is its matcha latte.
This is an original blend of matcha by Senkyu (千休), a Japanese specialty matcha shop, made from high-quality tea leaves grown in Uji, Kyoto.
![[Rich] Senkyu Uji Matcha Latte Stick Type (5 servings)](https://image.dokodemo.world/skus/7653610/7551c97a90704d9de39ba62a5214a784.jpg?d=600x0)
Senkyu's Matcha Latte uses high-quality Uji Matcha from Kyoto Prefecture. Since no artificial flavors or colors are used, you can enjoy the authentic taste and aroma of real matcha.
- Appearance:
- Review:
Senkyu Kyoto Uji Matcha Latte has a natural color from matcha, with less bitterness and harshness, making it easy for anyone to drink. Simply add milk to enjoy a high-quality matcha drink with ease. The stick type is convenient for quick preparation, making it perfect for home, workplace, or on-the-go.
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7. TULLY'S & TEA Delicious Matcha Latte
As we just introduced, Ito En, founded in 1966, is the largest green tea distributor in Japan.
Ito En matcha is made from 100% Uji matcha from Kyoto! This matcha latte is also made using Ito En matcha. It is a collaborative product with the famous coffee shop TULLY’S & TEA!
To bring out the 'sweetness' and subtle 'astringency' of matcha, we blended two types of 'ITO EN Matcha.' The deep flavor of matcha and the richness of milk combine to create a mellow and relaxing matcha latte.
- Review:
A rich matcha latte with a deep matcha flavor and smooth milk.This is an affordable matcha latte！
8. Nittoh Tea Matcha Au Lait Sticks
Nittoh Tea, which is often seen in Japanese supermarkets, is a popular instant tea product. In addition to milk tea, this matcha au lait is also very popular. It is widely loved for its accessibility and affordability.
- Review:
This product features a creamy and enhanced milk flavor, while also highlighting the aroma of matcha. It’s a perfect choice for those with a sweet tooth.
9. AGF Blendy Matcha Latte
AGF Blendy is a brand created by AGF, a subsidiary of the Ajinomoto Group in Japan. This brand specializes in instant coffee and tea beverages and is quite well-known in Japan and the Asian region.
The characteristic of the Blendy Café Latory series is that they aim to replicate the professional taste of specialty coffee shops, offering a rich and fulfilling experience. These instant coffee sticks use high-quality ingredients and are simple and convenient, allowing consumers to easily enjoy a café-like experience at home. Their popularity stems from their high quality, convenience, and rich flavor.
※Photo for illustrative purposes only.
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Review:
This special matcha latte, made with plenty of slightly bitter matcha and rich milk, is a luxurious treat. The economical size is perfect for office settings or for those who consume it frequently. -
Product Lines:
10. Starbucks Premium Mix Matcha Latte
Starbucks is also very popular in Japan. They have introduced a matcha latte filled with Japanese flavors. With a Starbucks Premium Mix stick for one cup, you can enjoy a matcha latte.
- Review:
It has a light, frothy texture with a smooth and creamy taste.
How to Enjoy Matcha?
1. Traditional Matcha Preparation
Ingredients:
- 1 teaspoon of matcha powder
- 2-3 ounces of hot water (not boiling, ideally 175°F or 80°C)
Instructions:
- Sift the matcha powder into a matcha bowl (chawan) to avoid clumps.
- Add hot water to the bowl.
- Using a bamboo whisk (chasen), whisk the matcha vigorously in a zigzag motion until a frothy layer forms on top.
- Sip directly from the bowl and enjoy the smooth texture and deep flavor.
2. Matcha Latte
For those who enjoy a creamy beverage, a matcha latte can be the perfect choice.
Ingredients:
- 1 teaspoon of matcha powder
- 2 ounces of hot water
- 6 ounces of milk (dairy or plant-based)
- Sweetener to taste (optional)
Instructions:
- Sift the matcha powder into a cup.
- Add hot water and mix until the matcha is fully dissolved.
- Heat the milk and froth it using a milk frother or whisk.
- Pour the frothed milk into the matcha mixture.
- Sweeten to taste if desired, and enjoy!
3. Iced Matcha
Matcha can also be enjoyed cold, providing a refreshing drink for warmer days.
Ingredients:
- 1 teaspoon of matcha powder
- 2 ounces of cold water
- Ice cubes
- 6 ounces of cold milk or water
Instructions:
- Sift the matcha powder into a shaker or glass.
- Add cold water and mix until the matcha is fully dissolved.
- Fill a glass with ice cubes.
- Pour the matcha mixture over the ice.
- Add cold milk or water, stir, and enjoy!
4. Matcha in Baking
Matcha’s distinctive flavor can also enhance baked goods, adding a vibrant green color and subtle earthy taste.
Recipe: Matcha Cookies
Ingredients:
- 2 cups of all-purpose flour
- 1 teaspoon of baking powder
- 1 tablespoon of matcha powder
- 1/2 cup of unsalted butter, softened
- 1 cup of sugar
- 1 egg
- 1 teaspoon of vanilla extract
Instructions:
- Preheat your oven to 350°F (175°C).
- In a bowl, mix flour, baking powder, and matcha powder.
- In another bowl, cream together butter and sugar until light and fluffy.
- Beat in the egg and vanilla extract.
- Gradually add the dry ingredients to the wet ingredients, mixing until combined.
- Scoop dough onto a baking sheet and flatten slightly.
- Bake for 10-12 minutes or until the edges are lightly golden.
- Cool on a wire rack and enjoy these matcha-infused treats!
Important Notes
※The preparation method for matcha may vary depending on the manufacturer, including the time, temperature, and amount used. When preparing matcha, please refer to the usage instructions on the packaging.
※Reviews and opinions on products and services are personal; experiences and evaluations may vary from person to person.
※Some images are for reference only; please refer to the actual product.
![[Special] Uji Matcha can from Kyoto Prefecture (20g)](https://image.dokodemo.world/catalog-skus/9038015/a65dbfe9f31742b26b563db218490b13.jpg?d=0x0)
![[High Quality] Kyoto Uji Matcha 30g Zipper Bag Type](https://image.dokodemo.world/skus/7653612/82f9573a777acaaf399c938cee8571a0.jpg?d=0x0)
![[High Quality] Kyoto Uji Matcha Latte Stick Type 5 Cups](https://image.dokodemo.world/skus/7653610/7551c97a90704d9de39ba62a5214a784.jpg?d=0x0)
![[High Quality] Kyoto Uji Cappuccino Stick Type 5 Cups](https://image.dokodemo.world/skus/7653611/c0a854bdba0f8bae253037fbc0826034.jpg?d=0x0)
