Table of Contents

• Trends in 2025 Sunscreen Releases
• Recommended 2025 Sunscreen Products
  • Enhanced Ingredients! Skin-Friendly Sunscreens
  • Formulas for Sensitive Skin and Family Use
  • Improve Skin Quality! Hydrating and Radiant Sunscreens
• More New Sunscreens

Trends in 2025 Japanese Sunscreen Releases

Lighter Textures:

Say goodbye to the heavy, sticky feel of traditional sunscreens. New products emphasize "lightness" and "water-like sensations," ensuring a comfortable application even in the hot summer months.

Enhanced Ingredients:

In addition to providing effective sun protection, these sunscreens are packed with skin-loving ingredients such as moisturizing, whitening, and anti-aging components. For instance, products featuring hyaluronic acid and vitamin C offer both sunscreen protection and skincare benefits.

More Diverse Functions:

Addressing various needs, manufacturers are introducing sunscreens with multiple functionalities, including tinting, oil control, water resistance, and sweat resistance. Examples include tinted sunscreen base creams and high-performance waterproof sunscreens suitable for outdoor activities.

Formulas for Sensitive Skin and Family Use:

Recognizing the needs of sensitive skin and young children, new products are being launched without UV absorbers.

• UV Absorbers: These components absorb UV rays on the skin, converting them into other forms of energy like heat, which are then dissipated. However, this process might irritate the skin or become burdensome.
• UV Scatters: Such ingredients reflect UV rays without generating other forms of energy, making them gentler on the skin.

Natural Light-Refraction for Skin Enhancement:

Some products use unique technologies or ingredients to refract light, creating a radiant and bright skin effect. These products not only provide sun protection but can also enhance skin tone and translucency, offering a healthy glow and better-defined makeup look.

Ocean-Friendly:

With environmental protection in mind, more brands are introducing ocean-friendly sunscreens designed to minimize negative impacts on marine ecosystems. Traditional sunscreen chemicals like oxybenzone and octinoxate have been linked to coral damage, bleaching, and DNA harm. Ocean-friendly sunscreens generally avoid these harmful chemicals, opting for physical sun protection components like zinc oxide and titanium dioxide (preferably non-nano) to reflect UV rays, which are relatively safe for marine life. Some products also highlight biodegradability, eco-friendly packaging, and cruelty-free testing.

Recommended New Sunscreens for 2025

Looking for the latest over-the-counter sunscreens in 2025? We've curated a list featuring lightweight, skin-friendly, and highly protective formulas. Our recommendations include products perfect for the face, body, and even sensitive skin, helping you find your dream sunscreen effortlessly.

Enhanced Formulations: Skin-Nurturing Sunscreens

Beyond providing strong sun protection, these sunscreens incorporate moisturizing, brightening, and anti-aging ingredients to nourish your skin while safeguarding it from the sun. For instance, products infused with hyaluronic acid and vitamin C offer both sun protection and skincare benefits.

ANESSA's Newest! Multi-Functional Skin-Nurturing Sunscreen

Offers powerful UV protection, medicated whitening care*, enhances complexion, long-lasting makeup hold, and is waterproof. Features UV-to-beauty light technology, and includes moisturizing ingredients like hyaluronic acid and collagen. Through efficacy evaluation trials, it has demonstrated the ability to diminish fine lines caused by dryness. Resistant to friction and mask-induced heat, it creates a resilient and dewy clear UV beauty lotion specifically for the face.

*Contains tranexamic acid to inhibit melanin production, preventing dark spots and freckles.

• Japanese Product Name: アネッサ デイセラム 日中用美容乳液 SPF50+ PA++++ 30ml
• Sun Protection Factor: SPF50+ PA++++
• Texture: Daytime beauty lotion for the face
• Ingredients: Physical and chemical blend sunscreen
• Release Date: 02/21/2025

The HADALABO SKINAQUA UV Moisture Gel is an alcohol-free product with a sun protection factor of SPF50+/PA++++, featuring a watery texture and a convenient one-touch cap. It contains the highest concentration of three types of hyaluronic acid* in the SKINAQUA series, providing hydration and elasticity to the skin, and boasts excellent water resistance.

*Three types of hyaluronic acid: Sodium Hyaluronate, Super Low Molecular Hyaluronic Acid, Skin-Adsorbing Hyaluronic Acid

• Japanese Product Name: スキンアクア ヒアルロンセラムUV 70g SPF50+・PA++++
• Sun Protection Factor: SPF50+ PA++++
• Texture: UV Essence
• Ingredients: Chemical Sunscreen
• Release Date: 02/21/2025

This physical sunscreen essence is specially formulated for dry and sensitive skin. It offers a luminous tint effect, providing transparency and brightening care. Ideal for dry, sensitive skin prone to spots or dullness, it helps enhance skin condition. It is free of UV absorbers, ensuring no white cast or sticky feel. The product also contains a vitamin C derivative with whitening effects, helping to prevent the formation of spots. Jointly developed by TSURUHA GROUP and FANCL Corporation.

• Japanese Product Name: セラアクア シールドバリアエッセンスUV SPF50+ PA++++ (35g)
• Sun Protection Factor: SPF50+ PA++++
• Texture: UV Essence
• Ingredients: Physical Sunscreen
• Release Date: 02/16/2025

Formulated for Sensitive Skin, Family-Friendly Sunscreen

For sensitive skin and babies, we recommend sunscreens that are gentle and free of UV absorbers. UV protection comes in two main types: "UV absorbers" and "UV scatterers." UV absorbers work by absorbing UV rays on the skin and converting them into heat or other forms of energy, which are then released. However, this can irritate or burden the skin. On the other hand, UV scatterers reflect UV rays without generating additional energy, making them gentle on the skin. Therefore, they are recommended for individuals with unstable, sensitive, or redness-prone skin.

Aqua Memory UV has been newly upgraded! It offers strong UV protection (SPF50/PA+++) and envelops the skin with a hydrating film to maintain moisture over time. Featuring physical sunscreen (UV absorber-free), UV scattering agents are enclosed in hydrating capsules, creating a refreshing application that feels watery on the skin. This product can also be used as a makeup base for a bright look.

• Japanese Product Name: ビオレ UV アクアリッチ ウォータリーホールドクリーム 50g SPF50+・PA+++
• Sun Protection Factor: SPF50+ PA+++
• Texture: Watery Moisturizing Cream
• Ingredients: Physical Sunscreen
• Release Date: 02/03/2025 New Packaging Available

① Non-chemical sunscreen (no UV absorbers) ② Alcohol-free ③ Preservative-free ④ Dye-free ⑤ Washable with soap ⑥ Includes moisturizing ingredients (Shea Butter & BG) ⑦ Non-comedogenic formula (acne-tested) ⑧ Allergy-tested ⑨ Dermatologically tested with participation from individuals with sensitive skin

This children's sunscreen gel features a watery texture that is easy to apply, making it light and suitable for kids. It safeguards kids' skin, preventing dryness caused by UV rays while maintaining moisture. Formulated with eucalyptus leaf extract and trehalose as moisturizing ingredients, it leaves the skin feeling fresh and non-sticky. It lacks a strong smell and does not cause a white cast on the skin. This low-irritant gel washes off easily with soap without the need for scrubbing. Suitable for both face and body, it can also be used as a makeup base, making it a versatile option for the entire family. Free from alcohol, preservatives, mineral oils, synthetic fragrances, and dyes, the product has been allergy-tested, though not all individuals may be free from allergic reactions.

• Japanese Product Name: ニベアＵＶ　ウォータージェルこども用　ＳＰＦ３８
• Sun Protection Factor: SPF38 PA+++
• Texture: Gel
• Ingredients: Chemical Sunscreen
• Release Date: 02/08/2025

This sunscreen is specially designed for dry and sensitive skin, offering a gentle application experience without chemical UV absorbers. It effectively prevents the adhesion of pollen, dust, and other impurities on the skin. The product includes a moisturizing shield complex, suitable for use on both the face and body. This low-irritant formula is formulated for sensitive skin and is free from fragrances, colorants, alcohol (ethanol), preservatives, and mineral oil. It has undergone patch testing and allergenic testing with individuals who have sensitive skin, though some individuals might still experience skin irritation or allergic reactions.

• Japanese Product Name: 資生堂 2e ドゥーエ 日焼け止めミルク ノンケミカル 40g
• Sun Protection Factor: SPF50+ PA+++
• Texture: Milk
• Ingredients: Physical Sunscreen
• Release Date: Not yet available in some countries

Radiant Moisture Sunscreen

Utilizes special technologies or ingredients to refract light, creating a bright and dewy skin effect. These products not only offer sun protection but also improve skin tone, enhance translucency, and provide a more defined and healthy glow to your makeup look.

The new SKIN AQUA Tone Up UV Essence in blue provides a brightening UV that suppresses redness, achieving your most translucent skin ever, suitable for both face and body. It offers a smooth application with a watery and comfortable feel, accompanied by a delightful soap scent. Can also be used as a makeup base.

• Japanese Product Name: スキンアクア トーンアップUVエッセンス ブルー 80g SPF50+・PA++++
• Sun Protection Factor: SPF50+ PA++++
• Texture: UV Essence suitable for face and body
• Ingredients: Physical and Chemical Blend Sunscreen
• Release Date: 01/29/2025

Biore UV Brightening Light Essence not only offers a high sun protection factor but also features a light-diffusing effect that gives your skin a naturally radiant glow. It is free from synthetic colorants and boasts excellent spreadability without any sticky feel. Additionally, it shows outstanding water resistance and is sweat-proof, easily washing off with soap. The essence does not leave a white cast or uneven coloration, helping you achieve a natural, no-makeup look while smoothing uneven pores. Suitable as a makeup base, it does not easily transfer onto clothes and is suitable for all skin tones.

• Japanese Product Name: ビオレ UV アクアリッチ ライトアップエッセンス 70g
• Sun Protection Factor: SPF50+ PA++++
• Texture: Essence
• Ingredients: Blend Sunscreen
• Release Date: 02/08/2025

The UV protection has evolved to the highest level, SPF50+・PA++++! This newly upgraded sunscreen also delivers a soft-focus effect for beautiful skin.

1. Gentle Non-Chemical Sunscreen:
Free from irritating ingredients such as UV absorbers, preservatives, and synthetic fragrances. This sunscreen can be easily removed with soap or body wash, making it perfect for the whole family. It features a natural citrus and lavender scent for an enjoyable application experience. The light, non-sticky texture ensures a comfortable feel without dryness or a white cast.

2. Enhances Skin Quality:
Includes smoothing ingredients and fine pearl particles, creating bright, dewy, and radiant skin. It effectively brightens the complexion and improves skin texture.

3. Environmental Protection:
Contains Scutellaria root extract and bilberry leaf extract, effectively shielding against PM2.5, pollen, smoke, and other environmental damages, while soothing the skin. It also includes Rosa roxburghii and Somei Yoshino cherry leaf extracts, helping prevent roughness and dryness caused by UV rays.

• Japanese Product Name: &be UVミルクE スタンダード 30g
• Sun Protection Factor: SPF50+ PA++++
• Texture: Sunscreen Milk
• Ingredients: Physical Sunscreen
• Release Date: Not yet available in some countries