Designer: Bruno Colin
Established: 1978 (Founders: Renzo Rosso, Adriano Goldschmidt)
The origin of the name comes from diesel fuel which at the time was a new source of energy that attracted attention from all over the world. Like diesel fuel, the founders created Diesel with the hopes of bringing more of such energy into the world. In addition, the word diesel was thought to be pronounced the same way all over the world.
Their belief is that design is not about the pursuit of established trends but the creation of things new and unique. Their products are attractive due to the continual commitment to detail, as well as their emphasis on choosing quality materials and the focus on the use of highly skilled sewing techniques.