In 2011, the brand Hungarian-born Esther Aaron was launched. From the brand start, increasing handling store at a fraction of the period, even Ron Herman in Japan, has been sold in Barneys New York and the like. The concept is, clothes for the global Woman. Simple and elegant design, wear the beauty of the people, to complement the strength, as clothes for the urban woman, is popular with high adult female fashion sensitivity. Anywhere in the world, design-class if there is AERON of clothes, is aimed at making clothes.